Today must be a slow news day. Fit Model Controversy!

Today must be a slow news day. Fit Model Controversy!

Posted by on Jul 7, 2015 in Industry Know How, Industry Trends | 2 comments

This morning I have woken up to the controversy about fit models/receptionists roles with in our industry. I believe that ignorance in many areas of life is caused by lack of education so today it is my aim to provide some education not only to those outside of the fashion industry but those clients who we work with every day on the importance of fit models.   So firstly a fit model is not a photographic model. You will never see photos of a fit model in advertising....

Read More

Fast Fashion or Great Fit – Which will triumph?

Fast Fashion or Great Fit – Which will triumph?

Posted by on Dec 16, 2014 in Industry Trends | 0 comments

  There is a lot of press at the moment about the big International retailers coming to town to take everyone’s retail dollar and shut down every local small label that ever dared to think yeah I could survive in our market. Well, I’ve had enough of this… There are a few points of view I think need to be told. Last Friday night, I went clothes shopping. This does not happen a lot, mainly because as every longterm fashion industry employee would understand, that after a...

Read More